Senior Manager - Marketing

Job Description

JD – Senior Manager - Marketing

KEY ROLES & RESPONSIBILITIES:

• The position has the overall responsibility for carrying out all brand building & marketing initiatives.
• Planning and executing various events & promotional activities, resulting into increased footfalls and customer conversions for the retailers.
• Devise marketing strategies to counter competition and attract customers with unique value propositions.
• Coordinating with advertising agencies, media planning, event agencies, managing publicity campaigns, monitoring annual budgets etc.
• The incumbent will also be responsible for corporate tie-ups & Strategic alliances & co branding activities.
• Catchment engagement & local marketing initiatives.
• Analysis of the efficacy of the marketing program.
• Monthly review of the marketing initiatives & incorporate correctives measures.
• Retailer driven marketing initiatives.
• Managing in mall communication.

Competencies