General Manager - Sales

Job Description

General Manager - Sales

Key Responsibilities:

Sales Strategy & Revenue Growth

• Drive topline revenue growth across hotels through strategic sales interventions and account management.
• Identify new business opportunities, market segments, and revenue channels.
• Develop and implement sales plans aligned with organizational business goals.
• Monitor market trends, competitor activities, and customer dynamics.

Key Account Management

• Build and maintain relationships with key corporate accounts, travel partners, event planners, and business stakeholders.
• Support units in acquiring and retaining marquee accounts.
• Lead negotiations for major contracts and corporate tie-ups.

Unit Sales Collaboration

• Work closely with unit DOSMs and hotel leadership teams to drive sales performance.
• Provide strategic direction and support for sales planning, account deployment, and conversion strategies.
• Ensure effective coordination between unit sales teams and corporate commercial objectives.

Performance Management & Reviews

• Track sales performance metrics, business pace, and account productivity.
• Conduct regular reviews with hotel sales teams to monitor targets and action plans.
• Drive accountability and execution across the sales function.

Business Development

• Represent the organization at industry forums, networking platforms, and client engagements.
• Strengthen brand visibility and market positioning within the hospitality sector.
• Identify opportunities for cross-selling across business verticals.

Team Leadership & Capability Building

• Mentor and guide unit sales leaders for enhanced commercial effectiveness.
• Drive best practices, sales processes, and structured account management frameworks.
• Support talent development within the sales function.

Preferred Candidate Profile:

• Strong hospitality sales professional with prior experience as a Unit DOSM or NSO leader.
• Exposure to handling multiple markets/accounts and driving revenue performance.
• Strong understanding of hotel sales, corporate business, MICE, and account management.
• Commercially astute with strong relationship management and negotiation skills.
• Ability to influence and collaborate with cross-functional stakeholders.

Experience:

• 12–15+ years of relevant hospitality sales experience.
• Prior experience with reputed hospitality brands preferred.

Education:

Graduate/Postgraduate in Hospitality Management, Sales, Marketing, or related field.

Key Competencies:

• Strategic Sales Orientation
• Relationship Management
• Revenue Focus
• Negotiation Skills
• Team Collaboration
• Market Intelligence
• Leadership & Influencing Skills