Executive - Loyalty

Job Description

QUALIFICATIONS
Bachelor’s degree in any discipline, or an MBA/PGDM.

EXPERIENCE
2-4 years of experience

JOB BRIEF
We are looking for a dynamic and customer-focused professional to drive enrolment and ENGAGEMENT for our mall loyalty program. This is a site-specific role (on-ground + desk) with a strong promoter-style approach, where success depends on direct customer conversions, enabling brands & promoters to convert, and managing backend operations.

KEY RESPONSIBILITIES

• Proactively approach and engage with mall customers into the loyalty program.
• Spend 4–5 hours daily on-ground in the mall /stores driving customer engagement and conversions.
• Clearly explain program benefits and resolve customer queries.
• Build strong relationships with brands and store staff to drive program adoption.
• Enable, influence, and motivate store teams to pitch and convert customers.
• Manage and guide on-ground promoters to ensure daily conversion targets are met.
• Drive conversions through a mix of self-effort, brand-led, and promoter-led efforts.
• Identify opportunities within the mall to maximize engagement.
• Support execution of campaigns, offers, and in-mall communication for new member acquisition as well as existing member engagement.
• Ensure visibility and correct placement of loyalty collaterals across touchpoints.
• Manage loyalty backend operations, data tracking, and coordination.
• Keeping the existing members engaged with special events or promos using brand associations
• Track and report daily/weekly/monthly KPIs and ensure target achievement.

KEY SKILLS

• Strong communication, interpersonal, and convincing skills.
• Ability to influence customers, brands, and promoters.
• Experience or comfort in a high-energy, on-ground sales/promoter role.
• Strong relationship-building and team handling skills.
• Proactive, target-driven, and result-oriented mindset.
• Ability to manage multiple stakeholders (customers, brands, promoters, agency, backend).
• Prior experience in sales, retail, or promotions is an advantage.

REPORTING TO
Senior Manager - Marketing

LOCATION
Inorbit Mall, Malad