Assistant Manager - Retail Relations

Job Description

KEY RESPONSIBILITIES
Drive Consumptions:

• Preparing monthly Trading Density (TD) report for brands, category performance.
• Analysing the TD report closely with brands and obtaining insights on “What worked and What did not”.
• Category performance should be track for growth within the brand, within the category and of the unit over the period.
• Business Review Meetings (BRMs) with brand personnel including store, area/regional team in coordination with mall marketing and leasing teams to achieve budgeted sales numbers.
• Circulating and following up on BRM minutes of meeting to ensure tracking and closure on actionable points within the agreed timelines.

Competition Mapping and Analysis:

• Tracking and analysing competition/stand-alone brand vis-à-vis Inorbit store performance.
• Comparing store look and feel, stock availability, staff involvement and store practises between competition mall/standalone to identify gaps ensuring corrective actions are taken within the agreed timelines.

Retail Store Audit

Business aspect:

• Store footfall, its growth & trends, Store/Mall footfall and conversion ratio and compare with similar category and zone ratio.
• Stock turnover ratio: Sales to total value of stock and compare with category average. Freshness of stock.
• Average bill value and its comparison with the category average.
• Online and offline sale.

Customer Experience aspect:

• Store hygiene & cleanliness. Airconditioning & Lighting.
• Merchandize presentation, stacking and ease of browsing.
• Trial room management.
• Average billing time per customer.
• Customers feedback mechanism and grievance handling.
• Approachable, Presentable and trained staff.
• Fire safety related measures.

Retailer Engagement

• Conducting Retail Awards on an annual basis to reward the Mall’s best retailers in terms of sales, operations, marketing co-ordination and safety.
• Planning felicitation and celebration for stores crossing different milestones such as highest ever sales, number 1 in the country etc.
• Ensuring retailer participation/engagement in Mall activities throughout the year such as Seasonal Décor, Women’s Day, Republic Day and events of the kind for continuous visibility and awareness.

Reports – Weekly/Monthly

• Preparation of the below reports as per deadlines:
• TD Report with analysis (Top/Bottom performers, RRR% etc)
• Weekly Marketing Report – Sales Figures
• MMR Reports
• Monthly Competition Data
• DRM Reports
• Occupancy Report – as and when needed.

KEY SKILLS

• Communication & negotiation Skills
• Retail Store Business Acumen
• Analytical Skills
• Coordination Skills (PR Skills)
• Microsoft Excel & PPT
• Advanced Excel
• Microsoft PowerPoint
• Retail Jargons/Standard performance measurement metrics.
• Retail Store operation basics.